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In today’s increasingly competitive global lingerie market, brands need to not only focus on design and quality, but also accurately target their audience in order to stand out. Plus-size lingerie, a rapidly growing but long-neglected market segment, is becoming a “blue ocean” opportunity for the lingerie industry. More and more brands are ……
In the lingerie industry, fabric has always been central to product comfort, appearance, and functionality. In 2025, the lingerie market’s demand for fabrics will not only be reflected in texture and elasticity, but also in a combination of sustainability, functionality, and fashion aesthetics. This article will analyze the popular lingerie……
Holiday promotions such as Valentine’s Day, Mother’s Day, Black Friday, and Christmas are usually peak sales periods for the lingerie industry. For B2B buyers, these holidays not only bring an increase in orders, but also place higher demands on the supply chain, inventory management, and replenishment strategies. Once the holiday pro……
Valentine’s Day and Father’s Day are important sales nodes for the lingerie industry, not only having a significant impact on C-end consumers, but also bringing about phased changes in B-end purchasing behavior. For lingerie factories that focus on customized production, accurately analyzing purchasing trends after these two nodes can……
The plus-size lingerie market is rapidly emerging as one of the fastest-growing segments in the lingerie industry, as consumers around the world are becoming more aware of body diversity and inclusion. According to market research firm Statista, the global plus size women’s lingerie market is expected to reach tens of billions of dollars by……
As summer 2025 approaches, the lingerie market is in for a whole new wave of trends. Whether you are a brand owner or wholesaler planning your purchases for the next season, or a fashion practitioner looking for design inspiration, understanding these trends will help you get a head start on the market and lay out your product lines with precisio……
Traditionally, social media seems to be more of a promotional stage for B2C brands. But as digital marketing continues to evolve, more and more B2B buyers are using social platforms to find partners, build their brand image and expand their markets. Especially in the fashion and lingerie industry, the combination of visual content, trend sensitiv……
In the increasingly competitive environment of the global lingerie industry, it is no longer possible to sustain the long-term development of a brand by relying only on product style or price advantages. Especially for B2B customers, a truly competitive lingerie brand means not only having stable product quality and delivery capability, but also ……
As technology continues to advance, 3D modeling and AI design are gradually penetrating all industries, especially in the field of Customized Lingerie, where these digital tools have brought unprecedented efficiency gains and innovation possibilities. While traditional lingerie design often relies on experience, hand-typing and repeated revisions……
