What are the concerns of global buyers for plus size lingerie by 2025?
The plus-size lingerie market is rapidly emerging as one of the fastest-growing segments in the lingerie industry, as consumers around the world are becoming more aware of body diversity and inclusion. According to market research firm Statista, the global plus size women's lingerie market is expected to reach tens of billions of dollars by 2025. Under this trend, buyers from Europe, America, the Middle East, Africa, Southeast Asia, and other regions have set their sights on customized, functional and fashionable products that meet the needs of plus-size women. So, what exactly will global buyers pay more attention to when selecting products in 2025? This article will analyze five core dimensions to help brands and suppliers accurately grasp the pulse of the market.
1. True “fit and comfort”: structural design and fabric innovation are the primary considerations. For plus size lingerie buyers, “comfort” is no longer a vague feeling, but a clear purchasing indicator. Buyers are generally concerned about:
a. Supportive design: such as wider straps, U-shaped back, reinforced side ratio, more than three rows of rows of buttons, etc., which can effectively reduce the pressure on the shoulders and improve wearing stability. b. Fabric elasticity and breathability: soft, moisture wicking, and have a strong inclusive fabric is preferred, such as Lycra blended cotton, modal, bamboo fiber. c. Balance of comfort and support of steel ring: some buyers prefer light support of steel ring design, but some buyers also require strong support of steel ring models, depending on market preferences.
2. Scientific and complete sizing system to meet more differentiated needs of body types. Global buyers pay more and more attention to the breadth and accuracy of size coverage. The traditional L, XL can no longer meet the diversified needs, and buyers prefer brands with a complete sizing system:
a. More segmented size options: for example, cup size and circumference combinations from 85C to 120G. b. Customized service capability: the ability to flexibly adjust samples for different body structures in Europe, America, the Middle East and Africa. c. Internationalization of size labeling standards: with EU, US, UK and other mainstream size conversion table to reduce the risk of error and return.
3. Fashion sense of beauty is indispensable: large size is not equal to “old-fashioned”. In the past, plus-size lingerie was often regarded as a product that prioritized function and style. But from 2025 onwards, buyers are more likely to look for plus-size lingerie that is both practical and fashionable:
a. Variety of colors and patterns: Buyers are concerned about whether the product offers high-class colors such as jewel blue, burgundy, and dark green, as well as craftsmanship details such as delicate embroidery and lace splicing. b. Synchronized updating of trendy models: For example, whether popular design styles such as seamless deep V, French sexy, and sporty are synchronized in plus-size products. c. Real and credible model display: whether there is a real plus size model shooting pictures, so that buyers can more clearly understand the effect of the product on the body, is an important factor affecting the order.
4. Environmental protection and sustainability are becoming more and more buyers' “implicit standards”. With the popularization of ESG (Environmental, Social and Corporate Governance) concepts, especially in the European and American markets, buyers are increasingly looking at whether the supplier has the ability to develop sustainably:
a. The use of environmentally friendly fabrics: such as recycled polyester, organic cotton, biodegradable elastane fiber. b. Green production process: energy saving and emission reduction, water recycling, reducing waste emissions. c. Compliance with international certifications: such as OEKO-TEX, GRS, BSCI and other certificates of the supplier is more favorable.
5. Delivery speed and customization ability, determining the cooperation viscosity. Due to the complex structure of large size lingerie, the production and quality control requirements are higher, so buyers will pay more attention to its delivery ability when choosing suppliers:
a. Whether it has the ability of fast sampling and small batch flexible production, especially for emerging brands and e-commerce brands. b. Whether there is a professional lingerie development team that can provide design suggestions, market trend analysis and product improvement support. c. Whether there is a stable production cycle and transparent quality control process to help buyers control inventory and costs.
Summarize The global plus size lingerie market in 2025 is not only a competition of functional products, but also a competition of brand awareness, supply capacity, environmental protection concept and fashion design. Buyers are looking for long-term partners who “understand users, emphasize quality, and are able to cooperate”. For Chinese suppliers, this is both a challenge and an opportunity. The only way to stand out in the fierce competition and win the trust and orders from global buyers is to continuously improve product, brand and service.
If you are a global buyer looking for a professional OEM/ODM partner for plus size lingerie, we have more than 10 years of export experience, and we support customized lingerie, rapid prototyping, low MOQ cooperation, please feel free to contact us for the latest product catalogs and customized solutions.
