2025 Global Lingerie Market Trends: Sustainability, Technology & Customization in Focus
The New Landscape of the Global Lingerie Market As we enter 2025, the global lingerie market is stepping into a new era of growth. Whether it’s women’s lingerie, men’s underwear, or plus size lingerie, brands and manufacturers are shifting from price competition to differentiation based on sustainability, technology, and customization.
According to multiple industry reports, the global lingerie industry is projected to exceed USD 350 billion in 2025. The three strongest growth directions are sustainability, technology integration, and customization.
For B2B buyers, this means procurement strategies and cooperation models are evolving. Price is no longer the only decision factor — brand story, supply chain transparency, and eco-friendly production now play crucial roles in supplier selection.
Sustainability Becomes the Core of Competition Sustainable lingerie is no longer a niche trend but a major driving force in the 2025 global market. Both brands and OEM/ODM manufacturers are embracing eco-friendly materials such as organic cotton, recycled nylon, and bamboo fabric to meet growing consumer demand for environmentally responsible fashion.
For factories and B2B suppliers, sustainability represents more than just a production upgrade — it’s a powerful opportunity to enhance brand value. European and North American buyers increasingly request fabric traceability, certification reports, and low-carbon production documentation before placing orders.
Technology Integration Elevates Comfort and Performance Technology is redefining the lingerie industry — not only in design but also in user experience. In 2025, tech lingerie continues to gain traction, with advancements such as 3D fitting systems, smart fabrics, and anti-bacterial technology leading innovation.
For B2B clients, technological innovation offers differentiation and enhanced end-user satisfaction. With 3D bra customization, brands can shorten development time and deliver more precise fits, while smart textiles bring new benefits like temperature regulation, moisture control, and breathability.
On the manufacturing side, AI-assisted pattern design and digitalized production lines reduce communication barriers and improve efficiency, making custom lingerie production more accurate and scalable.
Customization: From Fashion to Personalized Experience Customization has become the emotional bridge between lingerie brands and their customers. Whether for private labels or boutique retailers, clients seek custom lingerie sets, private label lingerie, and custom logo underwear to build brand differentiation and customer loyalty.
B2B manufacturers play a vital role in this transformation. Beyond providing OEM/ODM services, they must participate early in the design process — offering expertise in fabric selection, pattern adjustment, and size grading to support brand development.
In particular, small batch custom lingerie and plus size lingerie customization are emerging as the fastest-growing niches in Western markets. Suppliers with flexible production lines, quick sampling capabilities, and professional design support can gain a significant competitive advantage.
Collaboration Between B2B Buyers and Suppliers In 2025, the lingerie supply chain is becoming more transparent and collaborative. Buyers are no longer just order placers — they are co-creators of brand value.
Forward-thinking manufacturers are embracing digital solutions such as virtual showrooms, online sampling, and real-time production tracking to strengthen trust and enhance communication.
For factories seeking to expand global reach, this open collaboration model is essential. B2B clients prefer suppliers capable of offering end-to-end solutions — from design consultation and sampling to packaging and logistics integration — ensuring a smoother, more reliable production experience.
Conclusion The lingerie industry in 2025 is defined by sustainability, technology, and customization. For manufacturers, aligning with these three directions is not only about meeting market demand — it’s about shaping the future of brand competitiveness.
From eco-friendly lingerie production to AI-driven design and personalized lingerie customization, opportunities are abundant for those who can combine innovation with craftsmanship. In this fast-changing market, the manufacturers who respond quickly, deliver smarter solutions, and create meaningful brand value will stand out in the global competition.
