Customer Case Sharing: How we helped a brand successfully Customized Lingerie collection?
In the highly competitive lingerie market, brands that want to stand out need not only keen market insights, but also strong product power and stable supply chain support. This time, we will share a real customer case to show how we helped a fashion brand from Europe to create an exclusive high-end Customized Lingerie collection from zero to one and successfully launch it to the market.
Background: Client's brand positioning and demands The client is an emerging European fashion brand with the brand concept of “women's elegance and comfort”, focusing on the mid-to-high-end market, with a product line of bras, panties, and pajamas. They wanted to launch a lingerie collection that combines comfort and design for boutique department stores and online flagship stores.
Before contacting us, the client had worked with a number of suppliers, but often faced the following problems: 1. The gap between design drawings and samples was large, affecting the brand image; 2. Fabric comfort is not up to standard, poor customer feedback; 3. Unstable delivery time, affecting the rhythm of the shelves; 4. Long style development cycle, difficult to respond quickly to market changes. Therefore, they hope to find a factory that has both design transformation capability and stable mass production.
Stage 1: Demand communication and product planning After the initial docking, we arranged professional account managers and product developers to hold several teleconferences with the client to gain an in-depth understanding of their design style, target group, price range and fabric preference. We also referred to the sketches, fashion trends and competitor analysis provided by them to help the client sort out the following clear product strategy:
1. Number of styles: 5 core bras + 5 matching panties for the first batch of launches 2. Style positioning: elegant French style, emphasizing details and lace elements 3. Functional requirements: lightweight gathering, non-steel ring design, suitable for all-day wear 4. Fabric requirements: European standard environmental protection certification fabrics, soft and skin-friendly.
Stage 2: Sample development and multiple rounds of sampling After clarifying the requirements, we started the sample development process: 1. Material selection and sampling: We provided more than 30 lace, fabric and accessory samples to meet the customer's needs, and sent the actual products for the customer to select. The customer finally selected three main fabrics and two accessories, taking into account the handfeel, elasticity and breathability. 2.Making and modification: We made the first round of samples according to the customer's design drawings. After receiving the samples, the customer put forward a few modifications (e.g. adjusting the width of the shoulder straps, optimizing the outline of the cups, etc.). Our team responded quickly and completed the second proofing within a week. 3. Multi-size verification: To ensure that the product can maintain a good wearing experience in multiple sizes from S-XL, we also provided additional full-size samples for testing, and the customer was very satisfied with the accuracy of the pattern.
Stage 3: Production Scheduling and Quality Control After the confirmation of the samples, the customer officially placed the first batch of orders, including 5,000 sets of bra + panty combinations. We immediately started the production scheduling process for the big shipment: 1. Planning: According to the customer's desired delivery cycle, we divided the order into two batches for delivery to ensure that there is sufficient time for quality inspection at each stage; 2. Fabric purchasing and pre-testing: all fabrics are sampled again before purchasing the big shipment to ensure consistency with the samples; 3. Production process tracking: we set up a daily record of production progress, key aspects of the photo feedback to customers; 4. Final quality inspection: products pass three quality inspection processes before leaving the factory, including appearance, sewing process, size deviation and washing test.
Stage 4: Brand landing and market feedback After receiving the big goods, the client synchronized the series of products in three high-end department stores in Europe and its own e-commerce platform. Within a month of launch, the collection became the brand's top seller of the season, and the client mentioned in the follow-up feedback: “This cooperation is the smoothest since the establishment of our brand, the quality of the products, the completion of the details and the delivery time are far beyond expectations. In particular, the combination of lace and fit is very much in line with our aesthetic. Our customers also commented on the comfortable fit and accurate sizing. Looking forward to opening the next season's development program with your company.”
Summary of our service advantages From this project, the customer really experienced our service system of “professional assistance from design to production”. To summarize, we are able to provide customers with the following core values: 1. Strong customization flexibility: from design transformation to sample development, we support personalized changes; 2. Stable and reliable delivery: professional scheduling and project follow-up to ensure on-time delivery; 3. Strict quality control: from fabric source to finished product shipment, we implement multi-layer quality inspection standards; 4. Professional communication team: English customer service + product manager full service, communication is efficient and barrier-free.
Conclusion Behind every successful brand, professional supply chain support is indispensable. We are not only a lingerie manufacturing factory, but also a product co-creation partner of our customers. If you also want to create your own exclusive lingerie collection, whether it is entry-level Customized Lingerie or high-end line development, we are willing to provide you with full support.
Feel free to contact us to start your brand customization journey!
